Hire Me

Hi, I'm Ariel

I like figuring out how things can work better.

I’m a digital product and experience professional with a background in UX, web technology, analytics, accessibility, and design.

I’ve spent my career turning complicated digital problems into experiences that make more sense for the people using them.

Get to Know Me
A Bit More About Me

So Ariel, what do you actually do?

I’m happiest when there’s a messy problem sitting in front of me and nobody quite knows what to do with it yet.

I like asking questions.

  • Why are users dropping off here?
  • What are they actually trying to accomplish?
  • What should we prioritize?
  • What can we make simpler?
  • And did it actually work?

My background started in design and web development, but over the years my work has moved increasingly toward UX, digital strategy, analytics, accessibility, and product thinking.

My Experience Expands
  • UX Design
  • Web Technology
  • Analytics & Data
  • Accessibility
  • Digital Strategy
  • Product Thinking

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